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PLAY TO WIN©
"Hanes Play To Win" featuring Michael Jordan, Joe Montana & Winning Wal Mart Associates.
The Goals:
- Achieve Sara Lee Knit Products ( Hanes) brand recognition with Wal Mart associates.
- Identify Wal Mart Associates as winners by creating synergy with winners such as Michael Jordan and Joe Montana.
- Reward Wal Mart associates with Sara Lee Knitting Products premium giveaways that continue the message of being a winner long after the event.
- Have fun and enjoy the corporate culture of America’s leading retailers.
Concept:
Winning is fun, it takes plenty of hard work and loads of preparation. Remember that moment before the "big game." You’re in the locker room and the coach is about to give you the big pep talk. It is time to take your skill and performance abilities and put them to the test. Remember how those butterflies in your stomach went away with the help of a great coach. Well, now every Wal Mart Associate that enters the "Hanes Locker Room" can feel great as they test their speed and performance with their peers. As Wal Mart’s Winning Associates enter the locker room style booth they are invited to "Play To Win" by Hanes coaching staff. Game contestants will then test their skill in an interactive challenge of speed and performance. Hanes coaches will be role models for future Wal mart managers and supervisors as they motivate and reward achievers, performers and team players.
The Game:
Welcome to the Hanes Locker Room. This booth has a theme to best assist in achieving a solid goal. In keeping with the theme of WINNING we bring the associates back to the moments of pre-game preparation. Get ready for the coaches big motivational moment as we dress for the big game. This game features winners, lots of winners. Creating synergy with the proven talent of winners such as Michael Jordan and Joe Montana. Hanes will build brand recognition & awareness while rewarding Wal Mart Associates.
Participants will attempt to be the fastest and most accurate player as they dress the Hanes Models ( Mike & Joe ) with magnetic game pieces. The player to finish dressing the Hanes Winners and ring the buzzer first will be the winner.
Four (4) set -ups of this game will be present within the booth to assist in involving a maximum of participants during this one day event. This set -up will also allow the Hanes coaches the ability to use this same booth for team building events.
The Reward:
Each player will be rewarded with a special Hanes Logo premium that continues to deliver the message of "Play To Win" as the players move on to enjoy themselves throughout the day. High score will receive Hanes T-Shirts stating "Your A Winner" with a mirror front. Everybody that approaches the person wearing the shirt gets a positive "Your A Winner" message.
The Coaches:
Four coaches dressed in Hanes coaching shirts with whistles and Hanes sweatpants will prepare their players for the dressing contest. Sara Lee Footwear will also be featured. These coaches are positive, motivational & skilled at delivering a winning message.
The Booth:
Welcome to the Locker Room. This booth has a theme. The booth will remind the participants of a locker room. Props, lighting, sound will all combine to best achieve a sense of being in the winners locker room the day of the big game. Participants will feel a part of the Sara Lee Knit Products Team.
Booth Features Include:
Brick Wall: Back wall of game will be a brick style wall. 20 linear feet.
Flags: Four flags featuring the Hanes logo.
Real lockers: Four lockers, the real thing. The side is used to play the game, inside will display Hanes products in a retail fashion
Mirrors: Two full length with "You’re A Winner With Hanes" placed at top near Hanes logo. Each Wal Mart associate that looks in the mirror will feel like a winner.
Premium Storage: One "Clean Towels Only" bins with Logos on two sides.
Staff Item Storage: Put away all those staff carry in items; storage will be built in to hide these items away. In Locker #3
Rack of Game Balls: One, just like back in school.
Locker Room Props: Toiletries, towels, clock & lots more.
Benches: Low style benches
Mannequins: Two dressed for the game featuring Hanes products and sitting on the bench ready to take in the coaches big pep talk.
Stop Watches & Whistles: The coaches get to wear props.
Lighting: Specialty Lighting will be provided using one Gala Airstar Lighting Balloons (5’) with custom Hanes logos floating over the booth. These unique lighting instruments will provide ample illumination, draw traffic and increase brand image.
Cork Board: One for posting the Hanes family photo.
All necessary power cords.
Fee includes all travel expenses for AARC staff.
At the Buzzer:
The Hanes Locker Room is a winner, providing, product recognition, brand recognition, brand identification as a winner and team spirit associated with the brand. Wal Mart Associates can identify with a winner, they also are winners, together Hanes and Wal Mart make a great team.
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Delivery and set up & tear down is inclusive. Please refer to your exhibit kit for union rules and regulations. No union labor or drayage is included. Please provide AARC a copy of on your exhibit kit.*
AARC will list Hanes and Wal Mart as additionally insured. Please provide proper legal names and addresses.*
AARC will quote separate pricing for two energetic fun loving game attendants.*
Hanes will provide all graphics, Hanes products and booth sales staff. Please copy us via disk at 600dpi in three formats, jpeg, eps, tif all for Microsoft.*
Electric will ordered and paid for by Hanes.*Hanes will provide booth space.
This concept is the intellectual property of Absolute Amusements Rental Co., Inc. All rights remain the Property of Absolute Amusements Rental Co., Inc. No lease, rental or sale of said property is express or implied. No use of this property is allowed without the written permission of Absolute Amusements Rental Co., Inc.
Ph. 407-856-3866 Fax. 407-438-4197